This project has two main parts: MENU and MENU maker.

MENU

MENU is an ordering application designed to enhance the dining experience of customers in Australian cafés.

MENU Maker

MENU MAKER is a website for Australian cafés to book food photographers in groups and create their customized digital menu.

BACKGROUND

In Australia, 86% of menus do not have photos or illustrations

But actually

85% of customers in Australia would like a photo to illustrate the food. And including a nice looking picture along side a food item has been shown to increase sales by 30%.

Design Opportunity

Therefore, I would like to design a menu with photos for cafes in Australia.

RESEARCH

Why menus in Australia do not include photos?

Journey Map of creating paper Menus with Photos

Service Blueprint of Dining

Target audience

Australian cafés which has high customer volume at peak hours.

Ideation

MENU Maker | INFORMATION ARCHITECTURE

MENU Maker | WIREFRAME

MENU | INFORMATION ARCHITECTURE

MENU | WIREFRAME